I decided to dig deeper. What’s the secret? How are these women making it work? And can someone like me or anyone in my community realistically jump in without breaking the bank?
What I discovered surprised me.
First, this wasn’t about big factories or expensive branding. It was about small, smart moves — buying affordable perfume oils, mixing with carriers, creating unique blends, and then packaging it nicely but simply. The budgets were low, sometimes just enough to get started with a few bottles. It wasn’t glamorous, but it was real.
But here’s the part that really stood out: the power of UGC, or user-generated content.
You might wonder, what’s that? Well, instead of spending tons of money on flashy ads or hiring influencers, these women relied on their customers to share their experiences online — reviews, videos of them unboxing perfumes, reactions to scents. It was authentic. It was relatable. And it built trust faster than any billboard could.
This felt like a breath of fresh air because so many times, small business owners struggle with marketing. You know the frustration — you make a great product, but no one knows about it because you can’t afford ads or don’t have the skills to promote it. But with UGC, customers become your marketing team, your cheerleaders, your proof that what you’re selling is worth buying.
Watching these stories unfold made me think about trust and how vital it is in business, especially when you’re starting small and you don’t have big capital to throw around. Customers today don’t just want a product; they want proof that it works and that it’s trustworthy. They want to hear from other people, from people like themselves.
Selling perfumes was my escape route from poverty
.I remembered a friend who tried selling homemade skincare products for a while. She had fantastic formulations but struggled to get sales because people were skeptical. What changed everything was when her early buyers started posting videos and pictures, showing how her creams worked. Suddenly, new customers lined up. That’s the power of trust through genuine content.
'My philosophy is to create fragrances that honour Nigerian ...
.In the perfume business world on TikTok, I saw women building their brands the same way. They’d send out samples to friends, ask for honest reviews, and encourage happy customers to share videos or photos. Those small, simple acts created a ripple effect. Orders started coming in steadily, even though they never spent big on advertising.
What really inspired me was that the barriers to entry were low. You didn’t need a fancy lab or a big warehouse. Just a phone, a little creativity, and the willingness to connect with people. That’s something anyone could start, especially in places where traditional jobs are scarce or unpredictable.
But it’s not all sunshine and roses. Some of these women were open about the struggles — the initial fear of putting themselves out there, the slow days when no one ordered, the constant learning about scents and blends, and how to package beautifully without spending too much. It’s a hustle, no doubt. But it’s a hustle with heart.
It’s also a reminder that success in business often comes from being genuine and consistent, not just flashy. When you listen to customers, respond to their questions, and make sure they feel valued, you’re building a foundation that lasts.
Meet Frances Osadebe, entrepreneur creating unique ...
.The TikTok community around perfume making feels supportive too. People share tips, warn about scams, and celebrate wins together. It’s like a little village, helping each other rise, which is refreshing in a world where competition often feels ruthless.
Reflecting on all this, I see how this formula could really change lives, especially for women who want independence, who want to earn their own money without huge risks, and who want to do it on their own terms. Low budget, low risk, and a real chance to grow through community and trust.
I’m not saying it’s easy — nothing worth doing ever is. But watching these stories unfold, seeing real people build real businesses from almost nothing, it gives me hope. It reminds me that with the right approach and mindset, it’s possible to carve out your own space and make your mark.
If you’re someone thinking about starting something small, maybe this perfume business idea is worth considering. Especially if you’re willing to lean into community, share your story, and build trust through the voices of your customers.
At the end of the day, business is not just about transactions. It’s about connections — real, human connections. And in this perfume wave on TikTok, that connection is fragrant with hope, resilience, and the quiet power of women supporting women.
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