Take Blessing, for example. She’s a woman in her late thirties, soft-spoken, lives in a modest part of town. Nothing flashy about her. She’s not loud online or trying to impress anyone. But every single month, she moves over 3,000 eggs. That’s right. Three thousand. Month in, month out.
You wouldn't even guess if you saw her — no large warehouse, no branded van, no "CEO" profile on Instagram. Just a rented shop space with clean egg trays stacked high, and her daily routine that starts before most people even hit snooze on their alarm.
When I first found out about her numbers, I was shocked. Eggs? Just eggs? I couldn’t believe something so small, so ordinary, could be this powerful when done consistently. But she smiled and said, “People go chop egg every day. As long as dem dey cook, egg dey enter pot.”
And she was right.
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Eggs are one of the few food items that cut across all classes in Nigeria. Whether it’s a student boiling two for breakfast, a roadside food vendor frying a dozen for indomie, or a mother feeding her children on a tight budget, eggs are always in demand. It’s protein, it’s filling, and it’s relatively cheap — even when prices go up.
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It was born out of necessity. After her husband lost his job during a round of company layoffs, they needed something to fall back on. Something real. Something they could control. She had no interest in waiting endlessly for job applications to bear fruit. She just wanted something that brought in steady money.
It started small — just 10 crates from a poultry farmer friend. She sold to neighbors, nearby food sellers, and a local bukka. It moved faster than she expected. So, she restocked. Then again. Within months, she was known in the area. Reliable. Consistent. Honest with pricing. People stopped going far to buy eggs. They came to her.
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Today, she sells more than 3,000 eggs a month. That’s about 100 crates, give or take. Some weeks are slower. Some are faster, especially when schools are in session or during festive periods. She doesn’t need to shout or beg for customers anymore. Her phone rings steadily — “Madam, send 2 crates,” “We need eggs for Saturday event,” “Can you deliver by evening?”
What makes her story powerful isn’t just the numbers. It’s the trust she’s built over time.
She makes sure the eggs are always fresh. If there's ever an issue, she replaces them without drama. She knows her customers by name, not just by price. She gives small discounts when she can. And because of that, people stick with her. Some of her customers have been buying from her for years. That’s the kind of loyalty most businesses dream of.
Now, when people think of selling eggs, they often assume it’s too “small.” But what they don’t see is the bigger picture. If you’re earning ₦50 to ₦100 per crate and you sell 100 crates a month, that’s ₦5,000 to ₦10,000 steady monthly profit. Add delivery fees, small margins on related goods like noodles or bread, and suddenly you’re looking at a tidy sum — all from something people buy every day without thinking.
Blessing didn’t wait to have a farm. She didn’t overthink or look down on the idea. She started where she was, with what she could afford. She found a few poultry farms with good prices, built relationships, and focused on doing her part well: selling.
She’s not alone, either. Another person I know — Peter, a young man in his twenties — sells eggs directly to restaurants and campus hostels. No shop, just hustle. He carries crates on okadas, negotiates with caterers, and makes sure he shows up when he says he will. His clients don’t care that he’s young. They care that their eggs arrive on time and don’t crack on the way. That’s trust. That’s business.
What I’ve learned from all of them is this: you don’t need a massive start-up capital to run a successful business. What you need is consistency and the willingness to build trust. You need to understand your customers, keep your word, and treat every transaction like it matters — because it does.
Eggs might look like just another product, but they’ve helped these people pay rent, send kids to school, and regain control over their finances. That’s not small. That’s powerful.
And the beauty of it is — they’re just getting started.
Blessing now has plans to brand her packaging. Not because she wants to compete with supermarkets, but because she wants to make her regulars feel special. She’s also considering selling eggs in half-crates or 6-pack bundles to attract customers who can’t afford a whole tray at once. Always thinking. Always adapting.
If you’ve ever laughed off the idea of selling eggs, maybe it’s time to look again. There’s quiet gold in simple things. And while some are chasing after big, complicated dreams, others are building real wealth from what’s right in front of them.
Eggs don’t care about the economy. People will still eat. Kids will still go to school with egg sandwiches. Mothers will still fry them for dinner. Food vendors will still need them in bulk. And smart sellers — like the ones I know — will keep cashing in.
So next time you walk past that egg seller at the junction, remember: behind those stacks of trays might be someone making six figures every month. Quietly. Consistently. Successfully.
Because when you take something small and do it well — with trust, with care, and with consistency — that’s how businesses grow. That’s how lives change. That’s how something as simple as an egg becomes the foundation of a dream.
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