Theresa Ojo: Inspiring woman in furniture industry
The journey didn’t start out as a business. In fact, it came from a very personal place. I had always been someone people turned to for advice — friends, colleagues, even strangers online. Whether it was relationship drama, miscommunication in marriages, or emotional struggles, people just felt comfortable opening up to me. At first, I just listened and gave my honest input. No pressure, no payment. Just support.
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But one day, something clicked. A friend of mine — newly married, already facing stress in his relationship — told me, “You should be charging for this. You’ve saved me more than any therapist ever has.” At first, I brushed it off. Who would pay for coaching, especially in a place like Nigeria where people often keep personal matters private, or rely on religion and family for relationship advice?
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So, I decided to take a risk. I created a short, focused relationship coaching service for couples. It wasn’t too formal. No long sessions or complicated language. Just real conversations over a period of three days, designed to help couples reconnect, communicate better, and address issues they might be avoiding. I gave it a name, created a flyer, and started talking about it online.
To my surprise, the response was instant.
The first couple who signed up had been married for four years but were on the brink of separation. They said they didn’t want a “therapist,” they wanted someone who would listen, understand, and guide them with empathy. That’s exactly what I offered. I worked with them over the course of three days — morning and evening calls, guided discussions, practical assignments they did together, and personalized advice. By the end of the third day, the change in their tone was clear. They laughed. They held hands. They thanked me, and then paid me ₦120,000 — without bargaining.
That was the first spark.
Word spread quickly. People were tired of “packaged” coaching that felt too foreign. They wanted real, down-to-earth conversations with someone who understood where they were coming from. Within that same week, two more couples signed up — one from Port Harcourt, another from Abuja. In total, I made ₦350,000 in just three days. But it wasn’t just about the money. It was the impact. The joy I saw on people’s faces when they reconnected with their partners. The thank-you messages. The referrals.
What shocked me most was how lucrative this became — and how untapped this market is in Nigeria. People assume that coaching is only for elites or the Western world. But the truth is, couples everywhere are struggling. They’re searching for someone to talk to. Many Nigerian marriages suffer in silence because there’s no neutral ground, no safe space. And now, I was offering that — a safe space grounded in trust, respect, and understanding of our culture.
I didn’t need an office. I didn’t need to spend millions setting up a business. All I needed was trust — and a platform. I used WhatsApp and Zoom for sessions, Instagram and word-of-mouth for promotion. I was clear about what I offered: results within three days — clarity, communication, emotional reconnection.
Now, I won’t lie — coaching isn’t magic. It doesn’t fix everything. But it opens the door to healing. Most couples just need someone to help them get out of their own heads and start hearing each other again. I’m not perfect. I’m not even married myself. But I understand people. I know how to ask the right questions. I know how to listen. And in Nigeria, that kind of emotional intelligence is rare — and valuable.
The most beautiful part of this journey has been watching how quickly trust grows. In just a few sessions, people who couldn’t speak to each other without fighting were learning to laugh again. It reminded me that money is good, but meaningful work is better — and when you can combine the two? That’s a blessing.
This experience taught me a lot. First, that skills can pay — but only when packaged well. I didn’t just say “I give advice.” I created a service: a 3-day result-driven couples’ coaching package. That packaging gave people confidence to pay. Second, that local solutions matter. Nigerians want help, but from people who speak their language (literally and emotionally). And finally, I learned that trust is currency. If people trust your heart, they will trust your offer — and pay what it’s worth.
So yes, I made ₦350,000 in 3 days — but what I really gained was clarity. Clarity that this path, though unconventional, is powerful. That helping others fix their most important relationship is not just good business — it’s healing work. And in a country full of pressure, stress, and noise, that kind of service is more valuable than ever.
Now, I’m refining the program, expanding slowly, and even mentoring others who want to get into coaching. Because there’s room. So much room. People are hungry for this kind of support — and they’re willing to pay when they see results.
If you’re reading this and wondering if your idea can work… it can. But you have to start. Start small. Start honestly. Let people feel your sincerity. Offer real value. Build trust. And don’t be afraid to charge for what you bring to the table.
You never know — in just a few days, everything can change.
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